The solution
All onboard procedures were presented in a simple, visual shorthand with each one reduced to concise, easy to follow steps. Written language was kept to a minimum to facilitate ease of understanding. The attention to detail was crucial to the project as the design needed to adhere to strict safety protocols. To ensure appropriate levels of accuracy, I worked with, and art directed, illustrator Ron Wilson, who had worked on the previous versions of the Aer Lingus safety cards. The end solution achieved the brand vision as outlined by Lippincott and Aer Lingus. It was also approved by the Irish Aviation Authority for use on board. Credit: Ron Wilson, Lippincott.
