The solution
Inspired by the idea of a nexus being a connected, central focal point, the solution revolved around this circular concept. It was important for me to capture the energy and connection which occurs at the start of a collaboration – in this instance the partnership between budding entrepreneurs and the Innovation Centre. My resulting design solution is a series of colourful, concentric circles which emanate outwards. This communicated that sense of energy. The nexus symbol was then paired with strong, structured typography which provided balance to the colourful identity. Credit: Aiden Kenny, Martin Crotty, BFK.
