Trish O'Flaherty, Freelance graphic designer

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We are Here 3.0 Festival
We Are Here 3.0 was an arts festival that explored contemporary urban experience through technology, live performance and audience interaction. I was tasked with creating a suite of marketing collateral including a brochure, posters and press advertising to promote the exhibition on behalf of the Dublin Docklands Development Authority, and the Project Arts Centre.

The solution
The marketing collateral needed to grab attention and also showcase the variety of artists at the festival. In order to maximise impact, I created a set of colourful diagonal panels as a backdrop to the festival logo which featured on a wide range of promotional items. This pattern could shape-shift and accommodate each layout and artist as required. It also acted as an identifier as the festival took place at multiple venues across the city. Credit: BFK.

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